You’ve been reading an advertisement

October 13, 2009

That’s right.  This whole blog is a marketing tool.   That’s not to say it’s not interesting, perhaps engaging, accurate, or useful to most of you who are not my clients.  But it’s also an exercise in relationship marketing.

While you’ve been reading this blog, you’ve been developing a relationship with me.  And if you’ve taken the initiative to add comments, you’ve helped me learn about you.  I hope — and do believe — that our relationship of one of trust and respect.

Now … what if  you need a consultant to help with questions of strategy or organization in your business?  What if you’re concerned about maintaining your organization’s values in this age of increasing automation and mechanization?  You may feel that your computer systems or web sites are confusing, hard to use.  Or perhaps you feel that some “coaching” or “clarifying” would help you work more effectively, overcome a creative block, or break through some other barrier.  Most of us don’t go to the yellow pages, or its internet successor, Google, to find help in these times.  We look to our established relationships, and set them in a more structured business model.

In this relationship marketing strategy, I’m trying to build connections that will result in a few business relationships.  I say “few” not to be self-defeating, but because I’m realistic.  In marketing terms you’re not all “qualified” prospects, who can gain value from my services and skills.  But some of you can.  (Talk to me, please.)

Some of you may stand back, observe this scene, and notice how such relationship marketing can work for you.  People talk about “social networking” as if it’s a technology.  But, as our local social marketing consultant Fred Abaroa (Costa Vida Fred) has proclaimed, “If you want to use social marketing, you have to be social!”.  Treat this blog, and all the electronic and soft personal communication that can surround it, as a potential salon for sharing, listening, and finding who and what can add value to your life and your business.

The advertisement is not over.  Keep reading!

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3 Responses to “You’ve been reading an advertisement”

  1. “Speaking Truth to Prospects”. Wow! That’s powerful stuff. 🙂

  2. Arthur, you can advertise to me any time you want! As always, your posts are thought provoking.

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