What makes a great story?

September 7, 2012

Deb Nelson and I have been teaching a Skillbuilder (workshop) for the Maine Association of Nonprofits entitled “Finding and telling our stories:  Bringing our mission and method to life”.  It’s about helping people identify stories about their organization that are compelling, illustrative, and can be told in just a few words.

As part of this workshop, we ask participants, “What makes a great story?”.  These are some of the answers that we hope to hear (and we usually do):

  • The story has a compelling narrative
  • It’s not obvious (e.g. you must keep listening)
  • It’s accurate, true, really happened
  • It can be told with authenticity and authority
  • The imagery is vivid.
  • It’s culturally relevant for the audience
  • It fulfills the right goals for its audience
  • It has a real beginning, middle, and end
  • It’s suitably short

These are the kinds of stories that we want to tell in describing the work of our organizations — whether in fundraising for a non-profit, marketing a commercial service, or offering an innovative product.  Compelling true short stories draw people in, create interest, and communicate most effectively.

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