Workshop design: Crucial Questions

September 18, 2012

I’m just beginning to design two new “Skillbuilders” (workshops) for the Maine Association of nonprofits. Workshop design comes easy to me, and I’ve a track record of considerable success. Still, I’m expecting to learn significant lessons as we first experience these workshops being presented to live audiences. How can I maximize my learning from these pilot runs?  And how can I organize my initial work so that these questions are clear?

My first rule is to always list the goals, and design the evaluation process, before completing the workshop design itself. Just the titles, in this case “Asking Great Questions” and “Crafting Your Elevator Speech”, are not enough.

For example, digging deeper into my “Asking Great Questions” agenda, I began to see such questions as:

• Who should be learning what about the process of creating, editing, and asking questions? (Who is our target audience?)

• What key ideas or understanding do we believe participants in the skillbuilder should take away? (What are we aiming to teach?)

• What experiences (not what lessons) will have make this happen?

• Are there important things that participants may need to un-learn? (What habits, or what blindness, are we trying to overcome?)

Working with such questions early in the workshop conception stage, I began to see that the kinds of questions that might fit into an employment interview are very different from those that we might want to ask of other stakeholders in our organization, of lawmakers or regulatory officials, of teachers or of researchers and guides whom we trust.

With each clarification of the goals comes new clarity about how to observe and measure whether we have achieved those goals. And, so, the evaluation process is built as the workshop is designed. Even more important, the questioning process informs the whole conception of the workshop.

In fact, I needed to create another set of questions, to evaluate my initial description of the Skillbuilder, before even developing the main workshop agenda:

• Who will the description attract, and are these the people I want in this skillbuilder?

• What expectations will the description create, and is this an expectation that I can and want to fulfill?

• The skillbuilder will be require very active participation, and will include little content that can be received passively.  Will that be clear and a positive aspect of participant’s experience (or will there be comments about the lack of Powerpoint slides with detailed text guides)?

Thinking about this process led me to look back at the first outline I wrote for an earlier Skillbuilder I had developed with Deb Nelson. Along with my first rough draft outline, I had sent her a memo with a heading “Questions for Us”, and the following content:

• Our goals for the workshop

• What we have to tell or teach vs. participants learning from each other

• How we will know we have succeeded — Key evaluation question

• Possible pitfalls — What should not happen?

• Personal goals — Why we are doing this

Ask yourself these and similar questions as you prepare your presentations, your lectures, your workshops.  Even when the answers seem to be obvious and so clear, write them down. Revise that draft copy. And let your questions be your guide.


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